Ghost Mannequin Photography: Apparel Photographers

Mastering Apparel Photography with Ghost Mannequins at LenFlash

Apparel photography using invisible mannequins, also known as ghost mannequin photography, is essential for showcasing your clothing products. At LenFlash, our experienced photographers and editors work together to provide top-notch apparel photography that will make your brand stand out.

Realistic Representation:

With our photos, you can see your products in a realistic way, eliminating the need for pixelated images that only convey a concept. We pay attention to every detail, capturing the stitching, buttons, texture, and perfect fit. Our photos allow you to appreciate the fabric and even the quality of the label stitching.

Privacy and Professionalism:

Choosing LenFlash for your ghost mannequin product photography comes with the added benefit of privacy in our studio. We understand the importance of ghost mannequin photography for your fashion business, and we take pride in delivering exceptional photos that showcase accurate colors with a quick turnaround time.

The "Hollow Man" Technique:

Invisible ghost mannequin photography, also known as the 'hollow man' technique, creates lifelike product images that give the illusion of clothing on an invisible body. This technique involves clever photography and post-production editing to achieve the desired effect.

Comprehensive Capturing Process:

To begin, we capture your garment from multiple angles, including the front, back, and sides, ensuring consistent lighting and background. We also take close-up shots of specific areas like the neckline, sleeves, or pockets. These close-ups are used to fill in any remaining gaps during editing. Additionally, we photograph the garment turned inside out on a white surface to capture inner details like linings or seams.

Meticulous Post-Production:

In the post-production stage, we use software like Photoshop to carefully remove the mannequin or model from each on-body image. This requires meticulous attention to detail, especially around edges and shadows. We then seamlessly blend flat lay images into the edited on-body images, creating a natural-looking garment on an invisible 'ghost' mannequin.

Benefits of Ghost Mannequin Photography:

Ghost mannequin photography offers several benefits. By focusing solely on the garment without distractions from models or mannequins, viewers can appreciate the details and fit of the clothing. This technique provides a more realistic representation compared to flat lay photography. It is also cost-effective, particularly for larger product catalogs, as it eliminates the need for models. While it may lack the dynamic movement and lifestyle representation of model photography, invisible ghost mannequin photography still offers a powerful way to showcase apparel in a detailed and professional manner. Many online stores and catalogs choose this technique for its cost-effectiveness and high-quality visuals.

Additional Services and Considerations:

Please be aware that certain services may come with an additional cost. For instance, if you require white background photography and need additional background colors for apparel photography, our service can accommodate your needs. We are compatible with various websites and offer the convenience of uploading to major platforms such as JCPenney, Macy's, Walmart, Sam's Club, Costco, shop Disney, Nordstrom, Bloomingdales, Saks Fifth Avenue, and more. This makes us an ideal choice for achieving impeccable clothing photography.

Ensuring Presentation Quality:

It is also not surprising that clothing may become wrinkled during shipping. In fact, it can sometimes be very wrinkled. To address this issue, our first step upon receiving your items is to hang and steam them. We understand the importance of presenting your clothing in the best possible condition.

Furthermore, we take additional steps to ensure that each piece looks its best. This includes removing lint, re-tying bows, and making any necessary adjustments. Our goal is to provide you with clothing that is impeccably prepared and ready for presentation.

Convenient Review and Storage:

We offer an easy online approval process for raw images, allowing you to review and provide feedback. Our services also include retouching and revisions to ensure your images meet your desired specifications. Additionally, we provide free hosting with 1 TB of free space, allowing you to conveniently store and access your images at any time. Our online account management is available 24/7 and allows for unlimited account users.

Hassle-Free Delivery:

Once your product is shipped to us, we will deliver the finalized images for download from anywhere, including your mobile phone. Our goal is to help transform brick-and-mortar stores into successful online entities, and we are available for free consultations to assist with this transition.

Specialized Services for Corporations:

For midsize and large corporations, we specialize in developing visual content guidelines that align with your brand identity. We understand the unique needs of major brands, influencers, designers, retailers, and wholesalers, and offer bulk pricing options to accommodate these specific requirements.


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Apparel Photography - ARZEE
It has been such a great pleasure working with Lenflash. The service is impeccable. My products have always been delivered on time and no issues.
Apparel Photography - Violet and Oscar
Very quick turnaround, professional and very helpful. Happy with our photography and really like the platform that len flash operates making it very easy to share photos and organize as you wish. Will definitely use them again.
Apparel Photography - BABY RORO
excellent job, very professional
Apparel Photography - Free Country
Quick turnaround and accurate coloring for product pitch.
Apparel Photography - The New Blue Collar
My lifestyle brand has been in business for a few years now. I have worked with multiple product photography companies/personnel to capture the best product photos for my company. It is extremely difficult to find someone that can listen to what you'd like, provide quality photos, and also make revisions if need be. LenFlash is BY FAR, the best in the business when it comes to product photography. They are very welcoming, accommodating, understanding, and give the best work I've experienced since being in the industry. Located in an area that is easy to get to (either by car or transit), makes it beneficial to stop in and show them what product shots are needed for your brand. Moysey, who was the very first person I spoke with, was helpful and gave insight to details in my product I never knew existed. He has been in business for a very long time and has experience from product photography, down to video editing. If there is any business I can recommend to get the job done, it's LenFlash. Nice work team!
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Apparel Photography - confettiNYC
I love The finish on this photo and way it was shot . You guys executed this lovely based on the direction i gave . THANK YOU !
Apparel Photography - Mikey Phelps
Moysey, and team are the best at what they do. Understanding the mission is an understatement!